![]() ![]() On July 19, 2022, a class-action lawsuit was filed against J.M. ![]() Smucker Company estimated a loss of $125 million as a result of the 2022 recall. On May 20, 2022, their peanut butter products which were manufactured in their Lexington, Kentucky plant were recalled in the USA and Canada due to potential salmonella contamination. Īll variants of Jif are produced at a facility in Lexington, Kentucky, which is the largest peanut butter production facility in the world, and a smaller facility in Memphis TN whose products were not affected by the 2022 recall. ![]() Jif also makes almond butter and cashew butter. On May 7, 2012, Jif announced a new line of hazelnut spreads, to be produced in Chocolate and Mocha Cappuccino flavors. In 2014, Jif introduced a peanut butter-flavored breakfast cereal (manufactured under license by Kellogg's), which met with positive feedback. Jif is also available in a three-pack and an eight-pack of 1.5-ounce individual servings of Jif peanut butter, sold under the name "Jif to Go". Simply Jif Creamy (low sodium and sugar).The company partnered with Giphy to release a special jar of Jif peanut butter that replaces the classic Jif branding on the label with 'Gif.' The advertisement tries to settle the debate by showing two jars of peanut butter with the labels Jif and Gif, with the implication of pronouncing GIF with a "hard G". In February 2020, Jif announced a planned media campaign that uses the Jif brand to try to settle the GIF/Jif pronunciation debate. For many decades, TV commercials for the product ended with the tagline, "Choosy mothers choose Jif", and, in the 1990s, "Choosy moms choose Jif." From 1998 to 2000, there was a musical jingle that accompanied many Jif ads, which used the lyrics, "Moms like you choose Jif, choose Jif!" An early slogan was "Jif is never dry a touch of honey tells you why." Early advertising also emphasized the beveled edge of the jar base, meant to make it easier to get the last bit of Jif out of the corner. involved a heavily publicized house-to-house distribution of free sample jars from special trucks emblazoned with the then Jif mascot, the "Jifaroo", a blue kangaroo. Since 1981, Jif has been the largest peanut butter brand in the United States. The new product was publicly announced in April 1956, as tests of the product began in select markets. P&G named its product Jif, used oils other than peanut oil in its hydrogenation process, and sweetened the recipe, adding sugar and molasses. In the ensuing years, the company reformulated and rebranded it to compete with Skippy and Peter Pan. In 1955, Procter & Gamble bought Big Top peanut butter and its manufacturing facilities in Lexington, Kentucky from William T. Smucker Company, which purchased the brand from Procter & Gamble in 2001. Jif is an American brand of peanut butter made by The J.M. JSTOR ( August 2018) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed.įind sources: "Jif" peanut butter – news Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification. ![]()
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